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Tata Group Enters Credit Card Market With Innovative NeuCard

The Reserve Bank of India has granted approval for Tata Group to launch its first-ever credit card – the Tata NeuCard. This revolutionary financial product offers customers 5% NeuCoins on all purchases, which can be redeemed across the vast Tata ecosystem including BigBasket, Taj Hotels, Croma, and Westside. The card features no annual fee for the first year, 1% fuel surcharge waiver, and exclusive discounts at Tata-owned establishments. Banking partners for this venture include HDFC Bank, with the card set to launch on September 15th. This move represents Tata’s ambitious push into digital financial services and could potentially disrupt India’s credit card market dominated by traditional banks.

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